Even the greenest garment uses resources for production and transport to your home, creating some environmental impact. A root of the problem lies in our excessive consumerism: we buy 10 while our grandmothers bought 2.
We tend to think that buying new clothes will make us happy. Maybe we should reconsider some foundations of our lifestyle.
Support Environmentally-Friendly Brands
More and more fashion brands take into account the environmental and social impact of their production. We will not lie to you: the offer is still limited and it is easier and cheaper to go to the closest shopping center to refill your wardrobe. But the more we demand sustainable clothing, the more will be available- just like organic food was difficult to find 15 years ago. Today, it is available in most supermarkets.
Pricewise, yes, you will pay more for sustainable clothing than in a fast fashion shop (H&M, Zara...), but we know what lies behind those very low prices...
Nonetheless, sustainable brands will not necessarily cost more than brand-name clothing, for which we sometimes pay high prices for the image, but rarely for the quality or the sustainability.
Quality vs Quantity
Because clothes have become so cheap, we no longer care as much about quality. We just buy new garments when the ones we have lose their shape or appeal.
Additionally, we have all had the experience of buying expensive clothing or pair of shoes and facing the disappointment when two month later, they already look old or have holes in them.
If we stop buying poor quality, it will push brands to improve the quality of their garments. It will also allow us to keep our clothes longer, which is good for our wallets and for the environment.